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25-03-2009 ¡E·h¾E±Ò¥Ü / REMOVAL NOTICE

­»´ä¨ý¤d¦³­­¤½¥q­»´ä¿ì¨Æ³B±N©ó2009¦~3¤ë27¤é(¬P´Á¤­) °_¾E©¹¤U¦C¦a§}¡G
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¹q¸Ü¡G(852) 3972 7777
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¹q¤l¶l¥ó¡G hrm@ajisen.com.hk

Please be informed that our Company will be relocated to the following address with effect from 27 March 2009 (Friday):

6/F, Ajisen Group Tower, Unit B, 24-26 Sze Shan Street, Yau Tong, Kowloon
Tel: (852) 3972 7777
Fax: (852) 3529 1944
Email: hrm@ajisen.com.hk

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SHOP
Dates Available
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    04-10-2008 ¡E¤¸ ®Ô ¤Î º£ «w ¹D ¤À ©± 7 §é Àu ´f

    ¬° ¼y ¯¬ ¨ý ¤d ©Ô ÄÑ 40 ¶g ¦~ ¬ö ©À ¡A¥Ñ §Y ¤é °_ ¦Ü 11 ¤ë 30 ¤é¡A²v ¥ý ©ó ¤¸ ®Ô ¤Î º£ «w ¹D ¤À ©± ±À ¥X 7 §é Àu ´f¡A¥H·P Á ÅU «È ¦h ¦~ ¨Ó ªº ¤ä «ù ¡C¸Ô ±¡ ½Ð »P ©± ­û ¬d ¸ß !

    - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
    15-09-2008 ¡E¨ý ¤d ©Ô ÄÑ «C ¦ç «° ¤À ©± ²{ ¤w ¶} ·~¡C / Ajisen Ramen "Maritime Square, Tsing Yi " branch launching.

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    Shop Unit 218B, Maritime Square, 33 Tsing King Road, Tsing Yi
    TEL: 2432 6880
    - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
    09-08-2008 ¡E¨ý ¤d ©Ô ÄÑ ±N ­x ¿D ªF ´ä «° ¤À ©± ²{ ¤w ¶} ·~¡C / Ajisen Ramen "East Point City, Tseung Kwan " branch launching.

    ¦a§}: ±N ­x ¿D ­« µØ ¸ô 8 ¸¹ ±N ­x ¿D ªF ´ä «° 2 ¼Ó 236¸¹ ¾Q
    Shop No.236, Level 2, East Point City,8 Chung Wa Road, Tseung Kwan O, N.T.
    TEL: 2628 7172
    - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
    27-07-2008 ¡E¨ý ¤d ©Ô ÄÑ ¨F ¥Ð ¼s ³õ ¤À ©± ²{ ¤w ¶} ·~¡C / Ajisen Ramen "Shatin Plaza " branch launching.

    ¦a§}: ¨F ¥Ð ¥¿ µó 21 - 27¸¹ ¨F ¥Ð ¼s ³õ 3 ¼Ó 48¸¹ ¾Q
    Shop 48, Level 3,Shatin Plaza, No.21-27, Shatin Centre Street, Shatin, N.T.
    TEL: 2684 9900
    - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
    27-06-2008 ¡E¨ý ¤d ©Ô ÄÑ ¯þ ÆW ¼s ³õ ¤À ©± ²{ ¤w ¶} ·~¡C / Ajisen Ramen "Tsim Sha Tsui Silvercord " branch launching.

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    No.4-30 Tai Pa St, Tsuen Wan Plaza,Shop No.135-136 Level 1,Tsuen Wan, NT.
    TEL: 2414 8848
    - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
    27-06-2008 ¡E¥þ ·s ·s «~ : ¨ý ¤d ¯S ¦â §N ÄÑ ¡A ³Â ­» ¨F «ß §N ÄÑ ¡A ªÛ ¤h Ī µ« ¨÷ ¡A ¨¯ ¦× ­X ¤l ¡A ¦Û ®a ¨F «ß ²{ ¤x ¤W ¥«! ·q ½Ð ¯d ·N !
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    20-06-2008 ¡E ¥þ ·s ·s «~ : ¨ý ¤d µµ µæ ®ü Ħ ©Ô ÄÑ ²{ ¤w ¤W ¥« ! ¬° ±z ±a ¨Ó ·s ÂA ·s ¤f ¨ý ! ·q ½Ð ¯d ·N !
    - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
    27-05-2008 ¡E¨ý ¤d ©Ô ÄÑ ¦y ¨F ©C ·s ´ä ¤¤ ¤ß ¤À ©± ²{ ¤w ¶} ·~¡C / Ajisen Ramen "Tsim Sha Tsui Silvercord " branch launching.

    ¦a§}: ¦y¨F©C¼sªF¹D30¸¹·s´ä¤¤¤ß¦a®wB01¸¹¾Q,09ÀÉ
    Strore 09, Shop B01, 30 Canton Rd, Basement of Silvercord, Tsim Sha Tsui, Kln
    TEL: 3101 9397
    - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
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    Ajisen (China) Holdings Limited
    Announces 2007 Annual Results
    *** ** ***
    Turnover and Profit Attributable to Shareholders
    Surge by 51.1% and 88.4% Respectively

    Restaurant Network Expands Rapidly
    Further Enhances Brand Awareness

    Financial Highlights

    For the year ended 31 December

    2007 (RMB ¡¦000)

    2006
    (RMB ¡¦000)

    Change

    Turnover

    904,353

    598,391

    +51.1%

    Gross Profit

    603,552

    378,980

    +59.3%

    Gross Profit Margin

    66.7%

    63.3%

    +3.4 pp

    Profit Attributable to Shareholders of the Company

    213,574

    113,365

    +88.4%

    Net Profit Margin

    24.4%

    19.2%

    +5.2 pp

    Basic Earnings per Share
    (RMB cents)

    22.18

    15.98

    +38.8%



    (24 April 2008 ¡V Hong Kong) Ajisen (China) Holdings Limited (¡§Ajisen¡¨ or the ¡§Group¡¨; Stock code: 00538), one of the leading Fast Casual Restaurant (¡§FCR¡¨) chain operators in the PRC and Hong Kong, is pleased to announce its annual results for the year ended 31 December 2007.

    During the year under review, the Group achieved significant results. The Group¡¦s turnover reached RMB904,353,000, representing a growth of 51.1% over that of the previous year. The number of the chain restaurants increased from 120 to 210 during the year. Gross profit soared by 59.3 % from RMB379,980,000 in 2006 to RMB603,552,000 in 2007, while gross profit margin increased from 63.3% in 2006 to 66.7% in 2007. Profit attributable to shareholders of the Company enjoyed substantial growth by 88.4% to RMB213,574,000. Basic earnings per share was RMB22.18 cents (2006: RMB15.98 cents). The Board of Directors proposed to declare a final dividend of RMB5.2 cents per share for the year ended 31 December 2007 (2006:Nil).

    Commenting on the satisfactory annual results, Ms. Poon Wai, founder, Chairwoman and Chief Executive Officer of the Group, said, ¡§The expansion in operation network was the major growth driver to our remarkable results, while the popularity of the ¡¥Ajisen¡¦ brand further enhanced in 2007. The booming food and beverage (¡§F&B¡¨) industry has provided Ajisen with sufficient room to grow. Currently, the number of FCR chain operated by the Group had increased to 232, covering East, South, North and Central parts of China.¡¨

    ¡§For Ajisen, the year of 2007 is satisfactory and rewarding,¡¨ said Ms. Poon, ¡§our accomplishments have been well recognized by investors in mainland China, Hong Kong and all over the world.¡¨

    The Group was selected as a constituent of the 200-stock of Hang Seng Composite Index (¡§HSCI¡¨) Series and Hong Kong Freefloat Index (¡§HSFI¡¨) Series with effect from 10 September 2007. In November, the Group was ranked first among the top 50 fastest-growing Asian enterprises of the year awarded by Business Week, becoming the only enterprise engaged in F&B industry on the list. Ajisen¡¦s IPO project was also named ¡§2007 Best Mid-Cap Equity Deal¡¨ in December by FinanceAsia, a renowned international business publication. These achievements have demonstrated the recognition we have gained as an industry leader as well as the concern and confidence of local and overseas investors in the Group.

    During the year, the Group¡¦s nationwide chain restaurant network continued to grow rapidly, with its total number increasing to 210 as at 31 December 2007 from120 at the end of 2006. The development of the Group focused on China mainland, especially the first-tier cities with high level of modernization and strong purchasing power such as Shanghai, Beijing, Shenzhen and Guangzhou. Meanwhile, the Group has continued to extend and penetrate its restaurant business into the second- to fourth-tier cities across China, gradually developing a nationwide restaurant network spanning across the country from south to north. The Group¡¦s restaurant network comprises 53 in Shanghai, 27 in Shenzhen, 14 in Beijing, 92 in other regions in the PRC and 24 in Hong Kong as at 31 December 2007. The Group has entered 14 new cities, including inland provincial capitals like Shenyang in Liaoning Province, Nanning in Guangxi Province, Kunming in Yunnan Province, Guiyang in Guizhou Province and Xi¡¦an in Shanxi Province, as well as the third-tier cities like Shaoguan in Guangdong Province and Shaoxing in Zhejiang Province. During the year, Ajisen recorded same store sales growth rates of 7.3% and 2.6% respectively for its restaurants in the PRC and Hong Kong.

    Whilst striving for further network expansion, the Group also aimed to improve its operational efficiency and effective cost control. During the year, the Group had upward adjusted the menu prices to offset the price inflation in raw ingredients. The Group also adopted a flexible purchasing strategy, purchasing large quantities when the price stayed in a relatively low level. In addition, the Group also provides customers with a menu of over 100 food selections, which each kind of raw ingredients accounting for no more than 10% of the total cost of sales. It not only offset the impact from price increment in raw ingredients, but also contributed to the growth in the Group¡¦s gross profit margin.

    Meanwhile, the Group¡¦s food processing plants in Shanghai and Shenzhen have been expanding their production lines to fulfill the growing demand from chain restaurants. Currently, the number of production lines in Shanghai and Shenzhen plants increased to 15 and 6 respectively. In the following two years, the Group planned to build four new manufacturing centers in Shanghai, Dongguan, Tianjin and Chengdu. The Dongguan plant is scheduled to commence operations during the first half of 2008. The Shanghai and Tianjin production bases are scheduled to commence operations around the second quarter of 2009, while Chengdu plant is expected to be in operation in the first half of 2009. In short, the four newly built manufacturing centers once commence operation could satisfy the demand of 1,500 new restaurants.

    Furthermore, leveraging on the popularity of Ajisen¡¦s strong brand name, the Group produces, distributes and supplies ¡§Ajisen¡¨ branded packaged noodles to its chain restaurants and approximately 6,000 sales points across the country. As at 31 December 2007, sales revenue of packaged food products totaled RMB59,479,000, accounting for 6.6% of the Group¡¦s total revenue.

    The Board of Director has recently approved and resolved to exercise the option for the acquisition of Shenzhen Weiqian. Located in the prosperous part of southeast China, the 22 restaurants of Shenzhen Weiqian will further enhance the Group¡¦s operation and business.

    Looking ahead, the developing trend of China¡¦s F&B industry remains positive. The Beijing 2008 Olympic Games is going to attract a large number of overseas visitors to China and create huge opportunities for the F&B industry. Ajisen will capture the growing market opportunities to develop the Beijing market and utilize the renowned ¡¥Ajisen¡¦ brand to expand its chain restaurant network. The Group also plans to further expand its existing networks and markets in the first-tier cities in the PRC, and gradually extend and penetrate towards the second-tier and third-tier cities with high growth potentials. The total number of restaurants is expected to reach approximately 320 by the end of 2008.

    Ms Poon concluded: ¡§Looking ahead, we will focus on expanding the chain restaurant network. Currently, the Group¡¦s chain network covers 40 cities in 17 provinces in the PRC. We believe there are plenty of growth opportunities and market potential in the future. Subject to the improvement and enhancement of internal IT system, we will introduce and promote our franchise business gradually in due course. In addition to consolidating our leading position in the FCR industry, we will also continue to keep an eye on other business developments in the PRC, so as to capture business opportunities for Ajisen in the FCR industry. To accelerate the growth of the Group and achieve a leading position in the market, we target brands with competitive advantages in capital, management and talents complementary to the Group as potential merge and acquisition targets. Adhering to the same targets, Ajisen is committed to becoming the PRC¡¦s No.1 FCR chain operator and, more importantly, to bringing great returns for our shareholders.¡¨
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    01-02-2008 ¡E¨ý ¤d ©Ô ÄÑ °¨ ¾b ¤s ¤À ©± ²{ ¤w ¶} ·~¡C / Ajisen Ramen "Ma On Shan " branch launching.

    ¦a§}: °¨¾b¤s¤À©± °¨ ¾b ¤s ·s ´ä «° ¤¤ ¤ß ¤G ¼Ó 2233A çE
    Shop No. 2233A, Level 2, Sunshine City Plaza, Ma On Shan, Sha Tin, N.T.
    TEL: 2631 3226
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