味千的五大經營理念
• 透過形象塑造建立強大的品牌效應
• 高標準選址定位
• 易於複製的經營模式
• 特別設計的餐單
• 富有濃厚文化氣氛的進膳環境

中國經濟高速發展，大大提升國民的生活水平。根據國家統計局的資料，中國城市家庭的人均每年可用收入由一九九五年約人民幣4,283元增加至二零零五年約人民幣10,493元， 高達9.4%的複合增長率表明中國人民日趨富裕，中上階層的比例較以往明顯擴大。

另外，中國擁有十三億龐大的消費者市場，居全球之首，為餐飲業帶來充裕的增長時間。同時，隨著中國經濟持續增長，城市生活節奏亦漸趨急促，出外用餐成為大多數市民的生活習慣。過去幾年，中國餐飲蘇的發展也証明了這點。以二零零四年為例，中國餐飲消費總開支超越人民幣16,000億，可見中國餐飲業前景無限。

在中國，每天出外用餐的消費者仍較偏向以麵、飯或餃子偽為主糧。這種現象造就與中國餐飲文化近似的日式食品越來越受歡迎、並為日式快速優閒餐廳在中國的發展打下了良好的基礎。

味千(中國)以其正面及廣為人知的品牌形象、多元化的食物品類、優質的服務以及時尚舒適的用餐環境等諸多特點，越來越受到中國消費者的喜愛。

味千(中國)貫徹嚴格的品質控制，確保產品質量和服務均能做到最好，致力滿足中國消費者的要求。同時，多款拉麵及日式美食的提供成功照顧到各類顧客的口味及喜好，令味千(中國)狂同行競爭中突顯優勢。自一九九五年成立以來，味千(中國)已成功確立其品牌「味千拉麵」優質、美味、健康及可靠的良好聲譽。

AJISEN'S FIVE CORE VALUES ( 5CS )
OUR　SUCCESS
Our success can be attributed to our Ajisen philosophy of 5 core values which we have developed over the years. Our 5 cores, or 5Cs, are:

(1) Strong brand equity via brand building;
(2) Comprehensive site selection, focusing on prime areas and CBDs;
(3) Innovative business model incorporating the advantages of both traditional Chinese full-service restaurants and Western fast food;
(4) Specially designed menu that matches with Asian food culture; and
(5) Pleasant dining environment with a modern and strong cultural ambience.

OUR PRINCIPAL STRENGTHS
By capitalising on our 5Cs, we have successfully developed the following principal strengths:

• We have a strong brand name
• We operate an extensive and strategic restaurant network covering pr ime locations in major PRC cities and Hong Kong
• We are innovative in our product development
• We combine traditional Japanese technique with modern production technology
• We have a proven restaurant management and business model which can be easily replicated in other regions of the PRC
• We have an experienced and professional management team

BUSINESS STRATEGIES
We have identified the following major growth drivers which we believe will help us realise our future growth strategies:

• Expand our FCR (fast casual restaurant) network
• Diversify our product offerings and distribution channels
• Embark on a multi-brand strategy